|• Touring exhibit||• Interactive games|
|• Multimedia integration||• Extensive use of graphics|
Toronto's downtown had the home field advantage as the NFL Experience came to town. This market outreach experience was fabricated right here at Great Lakes Scenic Studios.
From the Kid's Zone obstacle course to the Official Uniform Photo Op to the Skills Challenge, the NFL Experience engaged both current and potential fans as it made its way across Canada as part of a fan outreach tour. When I visited the downtown Toronto set-up, I was drawn in with the rest of the crowds for the opportunity to get a more hands-on grass roots NFL experience. Some of the features of the marketing interactive included:
|• Samsung Kids Zone||• Field goal kick|
|• Nike jersey photo op||• Bridgestone skills challenge|
|• Quiznos Chalk Talk||• New Era fitness test|
|• Prizes galore|
It was fourth down and a yard to go, but the team at Great Lakes Scenic Studios pulled together in order to complete this build before the clock ran out for the throngs of NFL fans across the country.