Iconic retailer Holt Renfrew in conjunction with the Italian Trade Commission planned a retail celebration of all things Italian; everything from luxury goods to fine cuisine. As part of that experience, Holt Renfrew turned to Great Lakes Scenic Studios to fabricate some large thread bobbins and needles to help decorate their flagship 100 Bloor Street West store in downtown Toronto.
The large bobbins were rigged to hang down from the ceiling to the ground floor in the elevator foyer. The thread playfully wove itself downward and hung in a magical suspension. The trick behind this effect was that it was actually made of an aluminum pipe that had been artistically bent and then painted to reproduce the look of real thread. The needle received a similar treatment, made of scenically painted MDF and aluminum.